BPI's CRM MODULE
BPI's CRM system is based around a Sales Opportunity Record and a To-Do Listing. This can be filtered by numerous different factors, as designated by the user - from date and time to value, priority, status, promotion, category .... and numerous other options.
Our CRM's functionality includes
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A full range of call-back, priority scheduling and notes functionality
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Email and Word mailmerge and standard message templates
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Flexible management controls and assistance
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The ability to select groups of prospects for special promotions
The above examples assume a sales interest. Other clients use the system for editorial contacts and business management.
As always with BPI's software, we agree each client's exact requirements and tailor the system to suit their needs.
DATABASE MARKETING
Each system comes with a sophisticated direct marketing module. This allows for
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Clever profiling and segmentation ....
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....the ability to select and analyse almost anything
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Special outputs for email, telemarketing, direct mail etc
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A clever bulk data import functionality
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Strong deduplication and merge software
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Excellent links with website e-commerce and enquiry pages
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A full range of reports and analyses
INREGRATED SOFTWARE
All of the above come with the inherent advantages of having
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Your CRM and marketing database fully integrated with your order and booking software
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Your prospects and enquirers on the same database as your customers and their transactions.